Our Story

Launched in 2023, before the AI hype even began, Productify.ai set out to simplify and streamline product content creation for eCommerce brands around the globe. As a proud Irish-based solution —brought to you by Happen Software—we’ve combined years of industry and content expertise to develop a powerful AI solution that meets the evolving needs of online retail.

Since our inception, we’ve been on a mission to help businesses, from small shops to global enterprises, generate tailored, conversion-focused product content at scale. Our deep understanding of the eCommerce space comes from real-world experience in retail marketing, enterprise software development, and digital transformation.

Why We’re Different

We focus on delivering accurate, brand-aligned content so you can expand your online presence without sacrificing quality or consistency. Our AI platform has been human-trained for real-world product data—ensuring your marketing and product listings remain fact-based, on-brand, and ready to convert.

Meet the Founders

Dylan van der Merwe

Director

With over a decade of expertise in delivering enterprise-level software development, Dylan has architected and built software solutions for top-tier clients. He brings a passion for scalable, secure infrastructure and is the driving force behind Productify.ai’s robust technical foundation.

Andrew Trench

Co-Founder

With 30 years in journalism and editorships at prestigious platforms like News24, Andrew translated his content experience into omnichannel retail marketing to work as a digital platform lead in the eCommerce space. His editorial insights ensure our AI generates engaging, high-quality content that resonates with audiences worldwide.

Our Vision

We believe in an eCommerce future where consistent, accurate, and creative product storytelling drives growth for brands of all sizes. Productify.ai is committed to continuous innovation, leveraging cutting-edge AI to empower retailers and entrepreneurs alike.

Proudly Brought to You by Happen Software

As a part of Happen Software, we benefit from a broader ecosystem of technology expertise, enabling us to stay ahead of the curve and deliver top-tier solutions for our clients.