If you’re managing a product catalogue, “product categorisation” is probably one of your least favourite phrases. It’s a mountain of a task. It’s tedious, prone to human error, and something that feels like it should be simpler in this day and age.
Whether you’re wrangling a giant PIM for an enterprise, running an eCommerce shop, or the person in charge of making sure your Google Shopping ads actually perform, you know the pain. One wrong category and a product is practically invisible to a searching customer. Do that across thousands of products, and you’re leaving money on the table.
We’ve been in the trenches with leading brands and retailers since 2023, automating everything from marketing descriptions to SEO keywords to FABs and nutritional tables. We’ve seen the struggles first-hand. That’s why we’re so excited to finally pull back the curtain on our newest, most challenging, and perhaps most game-changing, feature.
Productify.ai’s Google Categoriser
We spent months training, fine-tuning, and building a world-class solution to one of eCommerce’s oldest headaches. We didn’t just want to build another categorisation tool; we wanted to build the best.
So, we put it to the test. We ran over 1 million products through our AI and achieved an incredibly high accuracy level, often hitting above 95%. The result? A smart, lightning-fast, and reliable way to categorise your entire catalogue against the full Google product taxonomy.
Why Should You Care? Let’s Break It Down.
This isn’t just about saving time (though you’ll save a lot of it). It’s about making your products work harder for you.
For PIM and Data Managers: Think of the hours your team will get back. No more mind-numbing manual mapping or correcting costly errors from last season’s intern. Our AI ensures consistency and accuracy across your entire catalogue, so you can focus on data strategy, not data entry.
For eCommerce Store Owners: When a customer searches for a “women’s long-sleeve running top,” you need to be sure your product shows up. Correct categorisation is the backbone of good on-site search and navigation. It’s the difference between a customer finding exactly what they want in seconds and bouncing from your site in frustration.
For Google Ads & Marketing Pros: You know that Google Shopping lives and breathes by its taxonomy. Feeding it accurately categorised products is critical for your ad relevance and Performance Max campaigns. Better categories mean Google knows exactly who to show your products to, which can lead to a stronger return on ad spend and more effective campaigns.
In short, accurate categorisation helps customers find you, boosts your SEO, and supercharges your advertising efforts.
Examples
Look at this product:
Product: Safeway SAF086 Dual Blade Ladies Trimmer 1s
Attributes: flexible dual blade, 3 comb attachments, charging case, 90 minutes usage time
Where does it belong in Google’s massive product taxonomy? Is it under Appliances? Personal Care? Electronics?
Productify.ai’s correctly categorises this according to the Google Taxonomy within a few seconds:
Category: Health & Beauty > Personal Care > Shaving & Grooming > Hair Clippers & Trimmers
Category ID: 533
Example 2: Natural Remedy
Input: Medirite Eucalyptus Oil 20ml (with attributes like steam inhalation oil, helps with focus and exhaustion)
Output:
Category: Health & Beauty > Health Care > Medicine & Drugs
Category ID: 518
Example 3: Snack
Input: Nature Valley Crunchy Oats & Chocolate Granola Bars 42g
Output:
Category: Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars > Granola Bars
Category ID: 543652
Example 4: Skincare
Input: Himalaya Purifying Neem Daily Scrub 150ml (with attributes like removes blackheads, purifies skin)
Output:
Category: Health & Beauty > Personal Care > Cosmetics > Skin Care > Facial Cleansers
Category ID: 2526
Ready to get categorising?
We’ve made it incredibly simple to get started and integrate this into your existing workflow.
Login to app.productify.ai and take a look for yourself.
It’s also available through our API for seamless integration with your PIM, and on the Make and Zapier platforms for all your automation needs.
Stop spending valuable hours on a task that Productify.ai can do perfectly in seconds. It’s time to let us handle the categorisation, so you can focus on growing your business.