covered on leading retail B2B platform

We were delighted this week to have received great coverage on leading retail industry platform Retailing Africa. Retailing Africa’s respected editor Louise Burger featured in her inaugural Shift column.

“New platform aims to disrupt ecommerce content production by using artificial intelligence. Launched by co-founders Dylan van der Merwe, owner of Happen Software, and communications consultant Andrew Trench, is creating compelling product content at speed and affordably for tens of thousands of products.

The new platform is powered by the kind of generative AI technology made famous by ChatGPT, and specialised algorithms which are designed to solve the ecommerce content problem. How it works, is that by using as little as the product’s name, can return quality marketing descriptions, features, attributes and benefits, SEO keywords, and other essential marketing content in seconds.”

Louise Burger, Retailing Africa Editor

She asked some great questions too so head on over and read the full piece and sign up for her platform newsletter for regular insider news in the industry.

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